threads··5 min read

How to Post to Threads Automatically (Official Threads API Guide)

Meta's Threads API explained: OAuth scopes, 500-character posts, image and video containers, long-lived tokens, and scheduling Threads alongside X and Bluesky.

Threads finally has a real API

Meta's official Threads API lets approved apps publish text, image and video posts to your Threads profile after you authorize them with your Threads account. Tokens are long-lived (about 60 days) and refresh automatically.

How publishing works under the hood

Threads uses a two-step container flow: the app creates a media container (with your text and an image or video URL), waits for Meta to process it, then publishes it. SparkSocialHq handles the whole dance — including polling video containers until they're ready.

  • 500 characters per post
  • One image (JPEG/PNG) or one video per post
  • Posts appear on your profile like any native post

Threads + everywhere else

Threads culture rewards conversational, X-like brevity. Auto-Adapt trims your master caption to 500 characters automatically, while the same post goes out full-length on LinkedIn and title-first on Reddit. Write once; every network gets its native shape.

Try it on your own account — free

Connect Threads and publish your first auto-adapted post in five minutes. Free while in beta, no credit card.

Start posting free