Last updated: July 26, 2026
Additional terms that apply when you connect Instagram. These supplement our general Terms & Conditions.
Publishing requires an Instagram professional (business or creator) account linked to a Facebook Page — a Meta platform requirement.
Every Instagram post needs media: one JPEG, up to 10 for a carousel, or one video, which Meta publishes as a Reel. Meta limits accounts to 50 API-published posts per 24 hours.
Captions are limited to 2,200 characters, 30 hashtags and 20 mentions — Meta's limits, enforced before we send the post.